HAL Trade: Run Your Trading Operations with Precision
Trading operations thrive on speed, accuracy, and visibility. HAL Trade gives you the tools to manage everything from inventory to sales to pricing. Built for growing trading businesses, HAL Trade simplifies daily operations and removes the guesswork, helping your team move faster, cut costs, and serve customers better.
✔ Live Inventory Tracking
✔ Automated Order Management
✔ Smart Reports & Pricing Insights
Built for Trading Efficiency
HAL Trade is designed to solve the biggest challenges trading businesses face today: managing stock across multiple locations, processing sales and purchase orders on time, and making quick, informed decisions.
Our system connects your operations from warehouse to delivery with smart automation and clean, usable dashboards, so you spend less time managing manual tasks and more time growing your business.
- Real-Time Inventory Management: Track inventory movements across multiple warehouses with instant updates. HAL Trade prevents stockouts and overstocking by providing full visibility at item, category, and location levels.
- Automated Order Processing: Process purchase and sales orders faster. Orders are validated, fulfilled, and invoiced automatically, reducing manual errors and improving order cycle times.
- Pricing and Margin Control: Manage item-level pricing, apply discounts or schemes, and ensure healthy product margins with intelligent pricing logic.
- Document Automation: Automatically generate purchase orders, delivery notes, invoices, and other key documents, ready for audit or internal use.
- Warehouse Transfers & Stock Replenishment: Balance stock across multiple locations with automated transfer suggestions and low-stock alerts.
- Expiry and Serial Number Tracking: Ensure compliance and product safety by managing expiration dates and serial numbers automatically, reducing the risk of selling expired or recalled items.
- Multi-Currency Account Management: Simplify international trade with seamless management of accounts in multiple currencies, minimizing financial errors and gaining better clarity through both local and international currency SOA.
- CRM Integration: Connect sales, marketing, and customer service to deliver a unified customer experience, improve retention, and boost sales.
- Quotation & RFQ Automation: Accelerate your sales cycle with tools that create accurate quotations and respond quickly to requests for quotes (RFQs), capturing more opportunities.
- Analytics for Smarter Selling: Get up-to-date dashboards on sales, margins, top-moving items, and payment statuses to help your team act on what matters most.
- Item Reservations for Customers: With intelligent item management, smartly reserve items against each customer to prevent duplication in sales or promising the sale without materials.
- 360 Degree Material Movement: Track every item from customer enquiry all the way to deliveries and payment collection with granular insights.
How HAL Trade Can Set You Ahead?
Smarter Trading Starts Here
HAL Trade is tailored for trading companies that want operational clarity, simplified workflows, and better control over sales and inventory.
✔ Unified Dashboard: See stock status, order progress, and revenue performance in one place
✔ Mobile-Ready Access: Approve orders, check inventory, and generate invoices from anywhere
✔ Seamless Integration: Connect HAL Trade with accounting, logistics, CRM, and customer management systems
✔ Intelligent Reporting: Filter data by product, customer, geography, or time for deeper insights
✔ Easy Onboarding: Quick implementation with intuitive UI and guided training
✔ Regulatory Compliance: Built-in VAT, ZATCA e-invoicing, and expiry tracking for full compliance
Case Study: Masader Trading
The Challenge
As Masader expanded, it faced disconnected systems and limited financial visibility across operations. Manual tasks and pricing constraints slowed down workflows and made it harder to track cost and profitability accurately.
- Lack of visibility into materials, spread across different branches/outlets
- Manual journal entries and disconnected finance workflows
- Limited pricing flexibility for different customers and promotional periods
- Cumbersome asset depreciation tracking impacting year-end reporting
- Delays in converting delivery notes to invoices due to disconnected systems
The Solution
Masader implemented HAL Trade to centralize operations, automate processes, and improve pricing control. The system helped reduce manual effort and provided real-time access to financial and project performance data.
- Automated Financial Postings: Invoicing, payroll, and procurement entries now post directly without manual input
- Branch-Level Cost Tracking: Clear separation of costs assigned to individual branches/outlets, as well as Headquarters, helped evaluate profitability more accurately.
- Dynamic Pricing Management: Flexible price lists for customer groups and campaigns
- Asset Lifecycle Automation: Faster depreciation tracking and simplified audits
- Integrated Operations: Delivery notes now convert seamlessly into invoices from quotation and sales orders.
The Result
Masader achieved greater efficiency and control across finance and operations. Project performance became measurable, pricing became more flexible, and audit processes became faster and easier to manage.
- 100 percent reduction in manual financial entries
- Concurrent project profitability insights
- Better pricing decisions through segmentation
- Streamlined asset tracking and compliance
- Stronger collaboration across finance and operations
Masader now operates with improved agility, accuracy, and visibility, ready to scale its trading business with confidence.
Here's what They’re Saying
“HAL Trade helped us eliminate the manual workload in our finance operations. The automation across invoicing and project cost tracking allowed us to make faster, data-driven decisions while maintaining better accuracy across departments.” – Finance Manager, Masader Trading “Before HAL ERP, we had too many disconnected processes slowing us down. Now, everything from order to invoice happens in one flow. The asset and pricing modules alone have saved us hours each month in reporting and reconciliations.” – Operations Director, Masader Trading
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