The success story of Coastline in collaboration with HAL ERP

The success story of Coastline in collaboration with HAL ERP

Published By

May 8, 2024

At a glance:

Coastline LLC is a leading Integrated Facilities Management company in the Middle East, specializing in marine, leisure, and coastal facilities. Their focus is on providing the highest quality service by combining diverse offerings under one roof, including marine services, recreation, safety, food and beverage, and even event management. With a dedication to international standards and a team of experts, Coastline has become a trusted partner for clients throughout the region.

Business problem:

Coastline previously operated with several independent POS systems, creating data silos and hindering overall efficiency. Manual data consolidation between these systems and the accounting software made reporting cumbersome and time-consuming. Additionally, the lack of a centralized system posed challenges in complying with the ZATCA e-invoicing mandate. 

Why did they choose us?

As Awais Ali, IT Manager of Coastline, stated, “Our experience with HAL ERP has been exceptional. Its user-friendly interface allowed us to master it quickly, and the robust customization features perfectly fit our unique needs. It simply works!”

How did HAL solve their pain?

 We implemented a comprehensive suite of technological solutions to address Coastline's specific needs. Let's delve into the key achievements of this project:

  • Customized ERP System: A user-friendly ERP system, tailored to Coastline's unique workflows, was implemented. This streamlined operations and facilitated smooth adoption by the team.
  • Eliminating Manual Data Entry: Integration with POS systems like Foodics in 17 stores eliminated manual data entry and ensured real-time data synchronization.
  • Enhanced Regulatory Compliance: Seamless connection with the ZATCA portal streamlined e-invoicing Phase II compliance, which was very critical for their business continuity..
  • Overall Efficiency Boost: These solutions combined to significantly improve Coastline's overall operational efficiency.

The Impact:

The integration of the ERP system wasn't just about compliance – it revolutionized Coastline's day-to-day operations:

  • Goodbye Paperwork: Manual paperwork became a relic of the past, streamlining processes and saving valuable time.
  • Real-Time Insights: Daily sales summaries are automatically flowing in from the multiple branch POS systems, and reports are readily available, providing instant access to critical data.
  • Effortless Backups: Data backups are no longer a concern, ensuring information security and peace of mind.
  • Unified Platform: All teams work on a single platform, fostering collaboration and communication, breaking down departmental silos.
  • Efficiency Boost: in the words of their IT Manager, Mr Awais Ali, "The system's ease of use and customization transformed our operations. Now, automation frees up time for our team to focus on strategic initiatives, leading to significant overall efficiency gains.

Coastline's case study exemplifies the transformative power of implementing a well-tailored ERP system. By Connecting isolated POS systems and manual reporting and tallying,, Coastline achieved exponential gains across their operations.

They streamlined workflows with a user-friendly, customized ERP system, eliminating data silos and manual tasks, saving time and resources. Automatic data synchronization and readily available reports provide Coastline with real-time insights for informed decision-making. Effortless ZATCA e-invoicing ensures regulatory adherence, giving Coastline peace of mind.

Perhaps the most crucial benefit is the fostering of collaboration across departments thanks to a unified platform. Breaking down silos and driving efficiency, this empowers Coastline's team to focus on strategic initiatives, confident in the reliability and efficiency of their newly integrated systems. This case study demonstrates a win-win scenario for both Coastline and its technology partner, highlighting the value of a solution designed to address specific business needs.